Green Coast Hotel-MGallery Collection-ACCOR
The Marketing Manager is responsible for developing and implementing the hotel’s marketing strategy to strengthen brand positioning, increase visibility, support revenue objectives, and enhance guest engagement. The role oversees digital and offline campaigns, content creation, partnerships, and marketing performance in line with the standards and identity of Green Coast Hotel – MGallery Collection.
Main Responsibilities and Duties:
Marketing Strategy & Brand Management:
Develop and execute annual marketing plans and campaigns aligned with hotel business goals, seasonal demand, and target markets.
Protect and strengthen the hotel’s luxury brand positioning, ensuring consistent messaging, visual identity, and guest-facing communication.
Implement marketing initiatives in line with Accor/MGallery brand guidelines and coordinate relevant brand campaigns.
Work closely with Sales, Revenue, Reservations, F&B, SPA, and Operations to promote rooms, experiences, events, and seasonal offers.
Research market trends, competitor activity, customer segments, and opportunities to grow awareness and demand.
Prepare marketing calendars, campaign briefs, agency deliverables, and regular activity reports.
Support the successful promotion of hotel openings, special events, partnerships, and new guest experiences, as applicable
Digital Marketing, Content & Communication:
Oversee the hotel’s online presence, including website content, social media channels, digital listings, and promotional materials.
Plan and manage digital campaigns, including paid social media, search advertising, email marketing, and content partnerships.
Coordinate high-quality photography, video, copywriting, and creative assets reflecting the hotel’s luxury positioning.
Monitor online engagement, brand reputation, guest feedback, and relevant digital performance indicators.
Public Relations, Partnerships & Commercial Support:
Develop relationships with media, influencers, tourism partners, agencies, and local stakeholders to generate relevant exposure.
Coordinate PR activities, press materials, influencer visits, and collaborations while safeguarding brand standards.
Partner with Sales and Revenue teams on promotional priorities, direct-booking initiatives, and market-specific campaigns.
Manage marketing budgets, supplier quotations, agency relationships, and campaign return on investment.
Performance, Coordination & Leadership:
Set and track marketing KPIs, analyze campaign results, and recommend improvements based on business performance.
Coordinate marketing projects, production schedules, and approvals to ensure timely, high-quality execution.
Provide clear updates to hotel management and ensure compliance with applicable policies, brand standards, and data privacy requirements.
Green Coast Hotel-MGallery Collection-ACCOR
Hospitality · Vlore
Green Coast Hotel - MGallery Collection, part of BALFIN Group is a unique hotel offering a luxurious escape along the pristine shores of Caesar’s Beach with crystal-clear Ionian waters with 131 elegantly designed guest rooms including 4 luxury & 1 presidential suite, modern architecture, and a focus on sustainability. The hotel includes various F&B spaces consisting in an à la carte restaurant, a destination lobby bar, a pool bar with direct access to the beach area, meetings, Conference & Exhibition spaces consisting in 2 meetings rooms with a total capacity of up to 100 guests welcoming corporates & institutions to organize high-level events of the same certified standards as anywhere else in Europe. Also, well-being spaces, including an infinity heated outdoor pool, a SPA, gym & fitness spaces & a private-beach area.
BALFIN Group is one of the leading investment groups in the Western Balkans region, embodying international standards with local expertise. Founded in 1993 in Vienna by Samir Mane, today, the Group has a presence in 11 countries; Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro, Switzerland, Croatia, the Netherlands, the USA, and Canada. BALFIN, a diversified group active in real estate, wholesale and retail, banking, asset management, tourism, education, and logistics, employs approximately 5,000 people. Total Group’s Assets (including financial institution) is € 2.2 billion, as of 2023 data.